How Tariff Changes Moderate the Impact of Dynamic Capabilities on Market Performance
The purpose of this quantitative study is to examine the influence of two dynamic capabilities—global mindset (Torkelli et al., 2018) and market orientation (Butkouskaya et al., 2024) — on market performance (Torkelli et al., 2018) of multinational enterprises, with the perceived impact of tariff changes serving as a moderating variable. Underpinned by the Dynamic Capability Theory (Teece et al., 1997), which conceptualises how decision-makers sense, seize, and transform organisational resources to adapt to changing environments (Baishya et al., 2025), studies have shown that market orientation influences the market performance of SMEs (Butkouskaya et al., 2024).
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