Issue 2/3 Vol. 35 1993

Communication caused by uncertainty

KOLLER, M., Wicklund, R. A.

The present paper investigates the degree to which the motivation to communicate is influenced by the variables uncertainty and importance. After having reviewed a number of social psychological theories implementing these variables, an integrative model will be spelled out. It is assumed that the combination of uncertainty and importance elicits two interwoven responses: (1) establishing a particular viewpoint, and (2) communicating this viewpoint. The goal of communication out of uncertainty is to gain social reality for the viewpoint and, as a consequence, to reduce the state of uncertainty. The various aspects of this notion will be illustrated by empirical examples. The motivational background and further research questions will be discussed.

Keywords: communication, uncertainty

Short Title: Koller, M. (1993) PsyBeit 2-3:261

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